myThings, the Arizona-based digital advertising agency for brands such as Adidas, Wal-Mart, Disney, Microsoft, and Best Buy, recently leased office space in Manhattan to create a presence in New York City. The new Lower West Side location is first expansion from the company’s Scottsdale office.
CNBC reports that in the first quarter of 2013, myThings acquired more than 80 new tier 1 clients for their custom, data-driven advertising services. The company stated in a press release that it experienced an 800 percent growth in revenues and anticipates a six-fold rise in demand over the next year.
myThings CEO said that the New York move was the logical next step in the company’s quest to become an international leader in data-driven communication. The new office will be advancing the myThings’ strategic plan to deliver cross-tunnel, data-driven ad solutions for tier 1 brands and agencies. It will focus on both the U.S. and emerging markets.
The eight-year-old company works with Facebook and other platforms to create algorithms related to targeted advertising. They customize advertising campaigns for each segment of their clients’ target audiences. It also operates proprietary bidder integration with 14 ad exchanges, including a direct seat on the Facebook exchange.
The company is not alone in creating a New York presence. Google, Facebook, and Microsoft announced earlier this summer plans to beef up the numbers of employees in New York. The tech industry is creating a market for virtual office space in New York as well.